Are Your Commercials not Working?
Fix your stupid ads
You're a small business owner. You started your business because you saw a need in your community, and you filled that need. Your message must address what the consumers' needs are not yours.
Your solution starts with your core message
The #1 problem is your message. You try to say too much and you change what you say too often. Stop writing what I call "me-me" ads. Get: 6-Steps to Your Core Ad Message - FREE
"Me-me" ads get ignored
Good ads tell people how your product or service solves their problems.
A little about me…
I’m a Christ follower (studying biblical Hebrew & Greek), a brother, friend, dad, father-in-law, and grandpa. I’m Philip to the people that knew me first and I became Phil to those that have gotten to know me last. I fix stupid advertising.
“People buy from people they know, like, and trust”.
You ONLY buy from people that you know, like, and trust. People buy from YOU because they know you, like you, and trust you.
80/20 Principal
20% of your inputs produce 80% of your profits.
Eliminate the 80% of your wasted inputs. Learn to say "no"!
Always Willing to Learn
It's been said you’re an expert after doing something 10,000 times.
I've been in over100,000 face-to-face meetings with 3,000 small business owners. I've read over 150 books on advertising. So, what have I learned about small business owners? You want help!
Top 10 things Small Business Owners Ask for Help with
- What should my budget be?
- Which advertising platforms are best for my business?
- Can you create an effective advertising campaign for me?
- How do I measure success from my advertising?
- How do I target the right audience for my business?
- Where should my focus be: offline or online?
- How do I improve my ad copy?
- What “metrics” are most important?
- How do I effectively use social media?
- When are the best times to run ads for maximum impact?
How do you make advertising work?
Your business is unique to you like your fingerprints are unique to you. The 2 keys to making advertising work are "what" you say and "how often you say it. Your words matter.
Once we fix your message, the rest is easy.